Bob started Farsight Management 20 years ago. He worked to establish himself as one of the most educated and thorough air quality control companies in Ohio. When we first met him he had a goal of growing his business, but he wasn't sure where to start.
We put together a plan for his marketing by reviewing his current revenue, his revenue goals, average job size, lead management, and other internal factors. After reviewing these items, we were able to formulate a plan. We started with the foundation: his website. After completing this, we began social media management and paid digital advertising. We met regularly to review the results and evaluate the plan. After a year and a half of working with Fierce, Farsight experienced a record setting year. This is a partnership that works!
We took Farsight's old website and streamlined the content to make it easy to navigate and understand. We also worked on identifying SEO tactics to improve his organic search rankings.
After reviewing the business financials and metrics, we were able to establish a marketing budget. We then decided where to spend money in order to generate the leads that they needed to hit their goals. We utilized a number of platforms, including Google Ads, Facebook Ads and retargeting.