Spark Sessions:

Strong businesses don’t grow by accident. They grow with clarity.

In this Spark Session, Dave Beasley will walk through why mission, vision, and core values are not just words on a wall, but foundational tools for strategic direction, decision-making, and long-term growth.

Using the C12 Strategic Planning Framework, Dave will show how mission, vision, and values fit into a broader planning process and why getting them right is essential before setting goals, strategies, or priorities.

The session includes guided explanations, real-world perspective from a business leader, and an interactive assessment that helps participants evaluate the strength and alignment of their own mission, vision, and values.

Expect a practical, engaging session with time built in for questions and discussion.

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This session is for:

Business owners, leaders, and decision-makers who want greater clarity, stronger alignment, and a foundation that supports growth, culture, and strategy.

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What You’ll Learn:

- How mission, vision, and values fit into an effective strategic planning framework

- The role each plays in guiding decisions and direction

- How to assess whether your current mission, vision, and values are working

- Practical next steps to strengthen alignment across your organization

- Why clarity at the foundation level impacts every part of your business

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Doors open at 8:15 AM