Spark Sessions:

Streaming TV is changing how businesses reach their audiences, and it’s more accessible than you think. Join media experts Mary Alice Dreis and Jordan Ray from Channel 3 Cleveland as they break down how local businesses can use Streaming TV ads to target smarter, create better content, and drive real results.

This session is for:
Small business owners, marketers, and decision-makers who want to understand how modern TV advertising works and how to make it work for them.

What You’ll Learn:

• How Streaming TV advertising differs from traditional TV and social media
• Where your audience is and how to reach them with precision
• What kind of content performs best on modern platforms
• How to launch and track a campaign (even on a budget)
• Common pitfalls to avoid and strategies that actually work

Lunch is provided. Doors open at 11:45 AM.
Location: 103 S. Mill St, Fredericksburg, OH 44627

Cyber threats aren’t just a big-city problem. In recognition of Cyber Security Awareness Month, this Spark Session, led by Joel Hershberger of Logivision, will show you how to protect your business from phishing scams, ransomware, and other digital threats - no tech background required.

This session is for:
Small business owners, nonprofit leaders, and local teams who want to stay protected in an increasingly digital world without becoming IT experts.

What You’ll Learn:

• Why rural and small-town businesses are being increasingly targeted
• The most common cyber threats and how to recognize them
• Easy, effective best practices to protect your business
• How to train your team to be your first line of defense
• What to do (and not do) if your business is ever compromised

Lunch is provided. Doors open at 11:45 AM.
Location: 103 S. Mill St, Fredericksburg, OH 44627

Planning next year’s marketing budget doesn’t have to be overwhelming or based on guesswork.

In this Spark Session, the team from Fierce Creative Solutions will walk you through how to build a smart, flexible marketing budget that aligns with your goals, works for your size, and sets your business up for growth in 2026.

This session is for:
Leaders who want to go into the new year with a clear plan, teams preparing to stretch limited resources, and anyone who’s tired of throwing money at marketing without knowing what’s working.

What You’ll Learn:

• How to align your marketing budget with business goals
• Which channels and tactics to prioritize in 2026
• How to budget realistically, whether you’re growing or maintaining
• What to include (and what to cut) for maximum ROI
• Tips for staying flexible throughout the year without losing focus

Lunch is provided. Doors open at 11:45 AM.
Location: 103 S. Mill St, Fredericksburg, OH 44627