Social Media Coordinator

Key Responsibilities

Content Strategy & Execution

• Follow content strategies tailored to meet client goals and align with brand identity.
• Execute unique social media campaigns.
• Ensure all content aligns with platform best practices, the client's voice, and current marketing trends.
• Capture high-quality visual and written content in the field when necessary.
• Regularly review analytics to assess performance, identify what’s working, and pivot strategies for continuous improvement.

Collaboration with Internal Teams & Clients

• Communicate with clients and teams to ensure seamless execution of projects.
• Participate in brainstorming sessions and bi-weekly team meetings to align with creative direction.
• Work closely with Graphic Designers and the Client Relationship Managers to deliver integrated marketing solutions.

Content Creation & Management

• Create and post engaging content for social media platforms.
• Follow content creation processes.
• Track and manage project hours to ensure efficient workflow and accountability.

Industry Research & Trend Monitoring

• Stay updated on social media trends and platform changes.
• Analyze emerging tools, AI solutions, and creative trends to enhance content strategies.
• Apply industry best practices in social media management and content creation.
• Demonstrate platform-specific expertise—understanding that business social media marketing is strategic and data-driven, not just posting content or gaining followers. 

Performance Expectations

• Deliver error-free content that aligns with client goals and audience expectations.
• Ensure all projects are completed on time and within scope.
• Demonstrate creativity and strategic thinking in all content initiatives.
• Maintain clear and proactive communication with clients and internal teams.
• Continuously review and collaborate with CRMs and the Team Lead to improve content strategies based on analytics and feedback.

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Core Values in Action

• Uncompromising Excellence: Maintain the highest quality standards in all content deliverables.
• Courageous Creativity: Take bold and innovative approaches to content creation.
• Continually Growing: Stay current on industry trends and continuously improve skills.
• Unwavering Execution: Ensure flawless execution of content projects and marketing plans.
• Energetically Unified: Foster collaboration and maintain strong relationships with team members and clients.

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Qualifications

• Strong written and verbal communication skills.
• Experience in content creation, social media management, and digital marketing.
• Ability to conduct research and develop high-quality, engaging content.
• Strong organizational skills with attention to detail.
• Proficiency in content management tools and social media platforms.
• Adaptability, problem-solving skills, and a willingness to learn.
• Openness to feedback and the ability to implement it constructively.

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Work Environment & Conditions

• This role is located at our office and requires in-person collaboration.
• May require occasional travel for client meetings, content capture, or company events.