Social Media Coordinator

Key Responsibilities

Content Strategy & Execution

• Follow content strategies tailored to meet client goals and align with brand identity.
• Execute unique social media campaigns.
• Ensure all content aligns with platform best practices, the client's voice, and current marketing trends.
• Capture high-quality visual and written content in the field when necessary.
• Regularly review analytics to assess performance, identify what’s working, and pivot strategies for continuous improvement.

Collaboration with Internal Teams & Clients

• Communicate with clients and teams to ensure seamless execution of projects.
• Participate in brainstorming sessions and bi-weekly team meetings to align with creative direction.
• Work closely with Graphic Designers and the Client Relationship Managers to deliver integrated marketing solutions.

Content Creation & Management

• Create and post engaging content for social media platforms.
• Follow content creation processes.
• Track and manage project hours to ensure efficient workflow and accountability.

Industry Research & Trend Monitoring

• Stay updated on social media trends and platform changes.
• Analyze emerging tools, AI solutions, and creative trends to enhance content strategies.
• Apply industry best practices in social media management and content creation.
• Demonstrate platform-specific expertise—understanding that business social media marketing is strategic and data-driven, not just posting content or gaining followers.

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Performance Expectations

• Deliver error-free content that aligns with client goals and audience expectations.
• Ensure all projects are completed on time and within scope.
• Demonstrate creativity and strategic thinking in all content initiatives.
• Maintain clear and proactive communication with clients and internal teams.
• Continuously review and collaborate with CRMs and the Team Lead to improve content strategies based on analytics and feedback.

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Core Values in Action

• Uncompromising Excellence: Maintain the highest quality standards in all content deliverables.
• Courageous Creativity: Take bold and innovative approaches to content creation.
• Continually Growing: Stay current on industry trends and continuously improve skills.
• Unwavering Execution: Ensure flawless execution of content projects and marketing plans.
• Energetically Unified: Foster collaboration and maintain strong relationships with team members and clients.

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Qualifications

• Strong written and verbal communication skills.
• Experience in content creation, social media management, and digital marketing.
• Ability to conduct research and develop high-quality, engaging content.
• Strong organizational skills with attention to detail.
• Proficiency in content management tools and social media platforms.
• Adaptability, problem-solving skills, and a willingness to learn.
• Openness to feedback and the ability to implement it constructively.

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Physical Essential Skills & Requirements

To successfully perform the essential functions of this position, the employee must be able to:

• Regularly sit, stand, walk, and move throughout the office and client locations.
• Frequently use hands and fingers to operate computers, cameras, smartphones, and other digital equipment necessary for content creation and social media management.
• Maintain the ability to view computer screens for extended periods and perform detailed work requiring close visual acuity.
• Occasionally lift, carry, and transport marketing materials, photography equipment, video equipment, and other supplies weighing up to 25 pounds.
• Frequently bend, reach, kneel, crouch, and position equipment to capture content and create visual assets.
• Communicate effectively in person, by telephone, video conferencing, and electronic communications.
• Maintain the physical stamina to participate in content creation activities, including standing for extended periods during client events, photoshoots, or video productions.

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Reasonable Accommodation Statement

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position in accordance with applicable federal, state, and local laws.

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Work Environment & Conditions

• This role is located at our office and requires in-person collaboration.
• May require occasional travel for client meetings, content capture, or company events.